New Design, New Life!

Citta, derived from the Italian word for “city,” and Neo, from the Greek word for “new,” represent reimagination and the courage to break conventions.

Citta Neo began with a conversation between designer Anthony and the founder in an old café in Milan. Anthony is an architect, a furniture artisan, and a colorist who later became our first designer to collaborate with us. CittaNeo is not just a furniture brand but a leader in urban lifestyle aesthetics. We believe that every piece of furniture is a co-creation of functionality, designer wisdom, and the resident’s taste.

CITTANEO was born from a shared belief among designers: Your dwelling should be your oasis, not another complicated device that demands your effort. It is more than a brand; it is a promise—a promise to inject new life into urban living and simplify everything.

We understand that yearning: The craving for a space that is purely and safely for yourself and your loved ones after a long day. The desire for intelligent design to be a warm life companion, not a cold pile of technology. The need for a sanctuary that both inspires creativity and comforts fatigue.

That’s why we are led by designers, blending insightful observations of life, an extreme commitment to safety (like rounded edges and robust structures), with smart, modular concepts. We design not only for end-users but also for every professional installation partner.

Every CITTANEO product features standardized interfaces and user-friendly installation guides, ensuring fast, precise, and worry-free assembly—making the process of building your dream home as simple and enjoyable as living in it.

From an easily matched living room set to a bathroom vanity that balances aesthetics and safety; from a TV console that cleverly hides a pet nook to a smart shower head that offers an immersive bathing experience—every detail is designed to simplify your life and amplify your happiness.

We believe a true “home” is a space that grows with you. It’s pure, warm, full of thoughtful details, and silently supports your most authen tic life.

Start here. Simplify your life. Meet your new home

 

Design Philosophy:

Our design philosophy is rooted in three core principles:

Innovation and Openness—We utilize the most sustainable new materials, yet process them with exquisite and sophisticated craftsmanship.

We believe true luxury lies not in the cost of materials, but in every detail that thoughtfully understands and cherishes the user’s habits and emotions.

Diversity and Inclusion —The same concept manifests differently across cultures. Our furniture integrates the experiences and aesthetics of various cultures, with each piece from Citta Neo originating from the collaborative designers’ unique cultural perspectives and tastes.

From Life to life —Our designs start from life. We are not merely creating furniture; we are crafting the most suitable vessel for your daily routines and cherished memories.

CittaNeo stays true to its original philosophy: not to be the fastest, but to do what’s most right.

 

Our UVP(unique value proposition):

*Aesthetics Design

Embracing modern minimalist design principles, we pursue pure, stylish, and timeless elegance. focusing on soft lines, warm colors, visual transparency, and textural balance.

*Human Centered Design

Providing flexible, multifunctional modular solutions to maximize spatial efficiency and quality of life. Focusing on child-friendly (rounded corners, pinch-proof), pet-friendly (hidden spaces), and therapeutic experiences (soft tones and materials), we ensure home is warm and safe for every member.

Child-Friendly: Rounded corner treatments, pinch-proof designs, use of non-toxic, eco-friendly finishes and materials.

Pet-Friendly: Reserved hidden pet resting spaces (e.g., under TV consoles), use of scratch-resistant, easy-to-clean surfaces.

Therapeutic Experience: Integrated soft lighting, use of natural, skin-friendly materials (e.g., solid wood, cotton-linen), application of soothing color palettes to promote relaxation.

Smart Modularity ，Systematic Coordination Automatic toilet fragrance diffuser Smart thermostatic showerhead (water-saving)

*Storage Intelligence

Modular electric storage systems (with sensor activation)

A unified design language across product lines ensures harmonious style in different spaces like living rooms and bathrooms, simplifying user matching decisions.Flexible and variable components support free combination and expansion, adapting to different layouts and life stages.

*Installation-Friendly

Standardized interfaces, snap-fit structures, and clear guidance significantly enhance installation efficiency and user experience, creating value for professional partners.

Pre-embedded standard interfaces, snap-fit and quick-assembly structures reduce tool dependency. Provide clear graphic instructions, video tutorials, and installer technical support.

*Sustainable Living

We insist on using certified eco-friendly materials, promoting a green, healthy, and nature-connected lifestyle.

 

Our Promise:

Function & Safety:

Emphasize modularity, smart features, and humanized safety design (e.g., robust structures, rounded corners).

Installation:

Commit to standardized, simplified, and efficient installation processes, providing support for professional partners.

Service:

Provide full-cycle customer care and support from purchase and delivery to installation and after-sales.

 

Our Misson：

To make high-quality home experiences accessible through modern aesthetics and humanized smart design，led by designers around the world, creating simple, comfortable, and affordable quality living for urban home and professional partners.

We offer systematic, modular, and easy-to-install furniture and smart solutions that simplify life and enhance well-being for style-conscious urban families and professional partners who value quality and functionality.

Bathroom：

The bathroom is the most authentic corner of the home—a place where we shed all pretenses. And what CittaNeo aims to do is to create a container that understands the truest you.